/* Service detail page layouts */

/* --- Layout A: Conversational (split + steps + chat rows) --- */
.svc-hero-a{padding:clamp(140px,18vh,190px) var(--pad) clamp(48px,7vw,80px);display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.svc-hero-a h1{font-family:var(--font-display);font-size:clamp(36px,6vw,78px);line-height:.92;letter-spacing:-.03em;margin-top:12px}
.svc-hero-a .lead{margin-top:18px;color:rgba(243,241,234,.6);font-size:17px;line-height:1.6;max-width:480px}
.svc-hero-badge{
  position:relative;overflow:visible;
  border:none;padding:0;background:transparent;
  display:flex;align-items:center;justify-content:center;
  min-height:clamp(260px,32vw,400px);
}
.svc-converse{
  position:relative;
  width:clamp(260px,36vw,360px);height:clamp(260px,36vw,360px);
}
.svc-converse-wave{
  position:absolute;inset:18%;border-radius:50%;
  border:1px solid rgba(237,25,109,.35);
  animation:svcConverseWave 3s ease-out infinite;
}
.svc-converse-wave.w2{inset:10%;animation-delay:1s;border-color:rgba(237,25,109,.22)}
.svc-converse-wave.w3{inset:2%;animation-delay:2s;border-color:rgba(237,25,109,.14)}
.svc-converse-hub{
  position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  z-index:3;width:118px;height:118px;border-radius:50%;
  background:radial-gradient(circle at 35% 30%,#ff4d8d,#ED196D 58%,#b0104f);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:4px;
  color:#fff;box-shadow:0 0 0 10px rgba(237,25,109,.12),0 12px 40px rgba(237,25,109,.35);
  animation:svcConverseHub 3s ease-in-out infinite;
}
.svc-converse-hub svg{width:28px;height:28px}
.svc-converse-hub b{
  font-family:var(--font-med);font-size:9px;letter-spacing:.08em;
  text-transform:uppercase;font-weight:400;line-height:1.15;text-align:center;
}
.svc-converse-chip{
  position:absolute;z-index:4;
  display:flex;align-items:center;gap:8px;
  padding:10px 14px;border-radius:999px;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);
  backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  color:#fff;animation:svcConverseChip 3.4s ease-in-out infinite;
}
.svc-converse-chip svg{width:16px;height:16px;flex:0 0 auto;color:var(--pink)}
.svc-converse-chip span{
  font-family:var(--font-med);font-size:11px;letter-spacing:.08em;text-transform:uppercase;
  white-space:nowrap;
}
.svc-converse-chip.c-chat{top:8%;left:50%;transform:translateX(-50%);animation:svcConverseChipX 3.4s ease-in-out infinite}
.svc-converse-chip.c-bot{top:38%;right:0;animation-delay:.4s}
.svc-converse-chip.c-msg{bottom:10%;left:50%;transform:translateX(-50%);animation:svcConverseChipX 3.4s ease-in-out infinite .8s}
.svc-converse-chip.c-lead{top:38%;left:0;animation-delay:1.2s}
.svc-converse-bubble{
  position:absolute;z-index:5;padding:12px 14px;border-radius:16px;
  display:flex;gap:5px;align-items:center;
  animation:svcConverseBubble 3.8s ease-in-out infinite;
}
.svc-converse-bubble i{
  width:7px;height:7px;border-radius:50%;background:currentColor;
  animation:svcConverseDot 1.2s ease-in-out infinite;
}
.svc-converse-bubble i:nth-child(2){animation-delay:.15s}
.svc-converse-bubble i:nth-child(3){animation-delay:.3s}
.svc-converse-bubble.left{
  top:22%;left:6%;
  background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.14);
  border-bottom-left-radius:4px;color:rgba(243,241,234,.7);
}
.svc-converse-bubble.right{
  bottom:22%;right:4%;
  background:var(--pink);border-bottom-right-radius:4px;color:#fff;
  animation-delay:1.1s;
}
@keyframes svcConverseWave{
  0%{transform:scale(.72);opacity:.75}
  100%{transform:scale(1.18);opacity:0}
}
@keyframes svcConverseHub{
  0%,100%{transform:translate(-50%,-50%) scale(1)}
  50%{transform:translate(-50%,-50%) scale(1.05)}
}
@keyframes svcConverseChip{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(-7px)}
}
@keyframes svcConverseChipX{
  0%,100%{transform:translateX(-50%) translateY(0)}
  50%{transform:translateX(-50%) translateY(-7px)}
}
@keyframes svcConverseBubble{
  0%,100%{opacity:.35;transform:translateY(6px) scale(.96)}
  35%,65%{opacity:1;transform:translateY(0) scale(1)}
}
@keyframes svcConverseDot{
  0%,80%,100%{transform:translateY(0);opacity:.45}
  40%{transform:translateY(-3px);opacity:1}
}
@media(prefers-reduced-motion:reduce){
  .svc-converse-wave,.svc-converse-hub,.svc-converse-chip,.svc-converse-bubble,.svc-converse-bubble i{animation:none}
  .svc-converse-bubble{opacity:.85}
}
@media(max-width:800px){.svc-hero-a{grid-template-columns:1fr}}

.svc-split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px);align-items:start}
.svc-split .olist{list-style:none;margin-top:8px}
.svc-split .olist li{padding:16px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:48px 1fr;gap:14px}
.svc-split .olist .on{font-family:var(--font-display);font-size:22px;color:var(--pink)}
.svc-split .olist h3{font-family:var(--font-med);font-size:16px;color:#fff;margin-bottom:4px}
.svc-split .olist p{font-size:14px;color:rgba(243,241,234,.5);line-height:1.5}
.page-sec.light .svc-split .olist li{border-bottom-color:rgba(0,0,0,.12)}
.page-sec.light .svc-split .olist h3{color:#0e0e0e}
.page-sec.light .svc-split .olist p{color:#56544e}
@media(max-width:800px){.svc-split{grid-template-columns:1fr}}

.svc-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:36px}
.svc-step{padding:24px 18px;border-top:2px solid var(--pink);background:rgba(255,255,255,.03)}
.svc-step .sn{font-family:var(--font-med);font-size:11px;letter-spacing:.16em;color:var(--pink)}
.svc-step h3{font-family:var(--font-display);font-size:20px;margin-top:10px;text-transform:uppercase}
.svc-step p{margin-top:8px;font-size:13px;color:rgba(243,241,234,.5);line-height:1.5}
.page-sec.light .svc-step{background:rgba(0,0,0,.03)}
.page-sec.light .svc-step h3{color:#0e0e0e}
.page-sec.light .svc-step p{color:#56544e}
@media(max-width:900px){.svc-steps{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.svc-steps{grid-template-columns:1fr}}

.chat-rows{margin-top:36px;display:flex;flex-direction:column;gap:14px}
.chat-row{max-width:72%;padding:18px 22px;border-radius:18px;font-size:15px;line-height:1.5}
.chat-row.left{align-self:flex-start;background:rgba(255,255,255,.08);border-bottom-left-radius:4px}
.chat-row.right{align-self:flex-end;background:var(--pink);color:#fff;border-bottom-right-radius:4px}
.page-sec.light .chat-row.left{background:rgba(0,0,0,.06);color:#0e0e0e}

/* --- Layout B: Retention (centered hero + timeline + bento) --- */
.svc-hero-b{text-align:center;padding:clamp(140px,18vh,190px) 0 clamp(56px,8vw,90px);background:#f3f1ea;color:#0e0e0e}
.svc-hero-b .eyebrow{color:var(--pink)}
.svc-hero-b h1{font-family:var(--font-display);font-size:clamp(36px,6vw,78px);line-height:.92;margin-top:12px}
.svc-hero-b .lead{margin:18px auto 0;max-width:560px;color:#56544e;font-size:17px;line-height:1.6}

.timeline{margin-top:40px;display:flex;flex-direction:column;gap:0;border-left:2px solid rgba(255,255,255,.12);padding-left:28px}
.tl-item{position:relative;padding:0 0 36px}
.tl-item::before{content:"";position:absolute;left:-35px;top:6px;width:12px;height:12px;border-radius:50%;background:var(--pink);box-shadow:0 0 0 4px rgba(237,25,109,.2)}
.tl-item .tk{font-family:var(--font-med);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--pink)}
.tl-item h3{font-family:var(--font-display);font-size:24px;margin-top:6px;text-transform:uppercase}
.tl-item p{margin-top:8px;font-size:15px;color:rgba(243,241,234,.55);max-width:560px;line-height:1.55}

.journey-grid{
  display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,5vw,64px);align-items:center;
}
.journey-copy .intro{max-width:560px}
.journey-copy .timeline{margin-top:36px}
.journey-copy .tl-item p{max-width:480px}
.journey-visual{
  display:flex;align-items:center;justify-content:center;
  min-height:clamp(320px,42vw,480px);position:sticky;top:120px;
}
.retain-ripple{
  position:relative;
  width:clamp(300px,42vw,420px);height:clamp(300px,42vw,420px);
}
.retain-ripple-wave{
  position:absolute;inset:18%;border-radius:50%;
  border:1px solid rgba(237,25,109,.35);
  animation:retainRippleWave 3s ease-out infinite;
}
.retain-ripple-wave.w2{inset:10%;animation-delay:1s;border-color:rgba(237,25,109,.22)}
.retain-ripple-wave.w3{inset:2%;animation-delay:2s;border-color:rgba(237,25,109,.14)}
.retain-ripple-hub{
  position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  z-index:3;width:148px;height:148px;border-radius:50%;
  background:radial-gradient(circle at 35% 30%,#ff4d8d,#ED196D 58%,#b0104f);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;
  color:#fff;box-shadow:0 0 0 12px rgba(237,25,109,.12),0 14px 44px rgba(237,25,109,.35);
  animation:retainRippleHub 3s ease-in-out infinite;
}
.retain-ripple-hub svg{width:34px;height:34px}
.retain-ripple-hub b{
  font-family:var(--font-med);font-size:10px;letter-spacing:.08em;
  text-transform:uppercase;font-weight:400;line-height:1.2;text-align:center;max-width:100px;
}
.retain-ripple-chip{
  position:absolute;z-index:4;
  padding:12px 16px;border-radius:999px;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);
  backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  color:#fff;animation:retainRippleChip 3.4s ease-in-out infinite;
}
.retain-ripple-chip span{
  font-family:var(--font-med);font-size:12px;letter-spacing:.08em;text-transform:uppercase;
  white-space:nowrap;
}
.retain-ripple-chip.c1{top:8%;left:50%;transform:translateX(-50%);animation:retainRippleChipX 3.4s ease-in-out infinite}
.retain-ripple-chip.c2{top:38%;right:0;animation-delay:.4s}
.retain-ripple-chip.c3{bottom:10%;left:50%;transform:translateX(-50%);animation:retainRippleChipX 3.4s ease-in-out infinite .8s}
.retain-ripple-chip.c4{top:38%;left:0;animation-delay:1.2s}
@keyframes retainRippleWave{
  0%{transform:scale(.72);opacity:.75}
  100%{transform:scale(1.18);opacity:0}
}
@keyframes retainRippleHub{
  0%,100%{transform:translate(-50%,-50%) scale(1)}
  50%{transform:translate(-50%,-50%) scale(1.05)}
}
@keyframes retainRippleChip{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(-7px)}
}
@keyframes retainRippleChipX{
  0%,100%{transform:translateX(-50%) translateY(0)}
  50%{transform:translateX(-50%) translateY(-7px)}
}
@media(prefers-reduced-motion:reduce){
  .retain-ripple-wave,.retain-ripple-hub,.retain-ripple-chip{animation:none}
}
@media(max-width:900px){
  .journey-grid{grid-template-columns:1fr}
  .journey-visual{position:static;min-height:340px;order:-1}
}


.bento{display:grid;grid-template-columns:1.2fr 1fr;grid-template-rows:auto auto;gap:14px;margin-top:36px}
.bento .b{padding:28px 24px;border:1px solid rgba(0,0,0,.12);background:rgba(0,0,0,.03)}
.bento .b.wide{grid-column:1/-1}
.bento .b h3{font-family:var(--font-display);font-size:22px;text-transform:uppercase;color:#0e0e0e}
.bento .b p{margin-top:10px;font-size:14px;color:#56544e;line-height:1.55}
@media(max-width:700px){.bento{grid-template-columns:1fr}}

.quote-band{padding:clamp(48px,8vw,90px) var(--pad);text-align:center;background:#0a0a0a}
.quote-band p{font-family:var(--font-display);font-size:clamp(24px,4vw,44px);line-height:1.1;max-width:900px;margin:0 auto}

.stats-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:36px}
.stats-strip .st{padding:22px 16px;border:1px solid var(--line);text-align:center}
.stats-strip b{display:block;font-family:var(--font-display);font-size:clamp(28px,3vw,40px);color:var(--pink)}
.stats-strip span{display:block;margin-top:6px;font-size:12px;color:rgba(243,241,234,.5)}
@media(max-width:700px){.stats-strip{grid-template-columns:1fr 1fr}}

/* --- Layout C: Paid Social (split hero + orbit + zig zag + platforms) --- */
.svc-hero-c{
  padding:clamp(140px,18vh,190px) var(--pad) clamp(48px,7vw,80px);
  display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center;
}
.svc-hero-c-copy{max-width:640px}
.svc-hero-c h1{font-family:var(--font-display);font-size:clamp(36px,6vw,78px);line-height:.92;margin-top:12px;max-width:900px}
.svc-hero-c .lead{margin-top:18px;max-width:620px;color:rgba(243,241,234,.6);font-size:17px;line-height:1.6}
.svc-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.svc-chips span{border:1px solid rgba(255,255,255,.16);padding:8px 14px;font-family:var(--font-med);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:rgba(243,241,234,.7)}
.svc-hero-c .btn{margin-top:28px}
.svc-social{
  position:relative;
  width:clamp(260px,36vw,360px);height:clamp(260px,36vw,360px);
  margin:0 auto;
}
.svc-social-wave{
  position:absolute;inset:18%;border-radius:50%;
  border:1px solid rgba(237,25,109,.35);
  animation:svcSocialWave 3s ease-out infinite;
}
.svc-social-wave.w2{inset:10%;animation-delay:1s;border-color:rgba(237,25,109,.22)}
.svc-social-wave.w3{inset:2%;animation-delay:2s;border-color:rgba(237,25,109,.14)}
.svc-social-hub{
  position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);
  z-index:3;width:118px;height:118px;border-radius:50%;
  background:radial-gradient(circle at 35% 30%,#ff4d8d,#ED196D 58%,#b0104f);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:4px;
  color:#fff;box-shadow:0 0 0 10px rgba(237,25,109,.12),0 12px 40px rgba(237,25,109,.35);
  animation:svcSocialHub 3s ease-in-out infinite;
}
.svc-social-hub svg{width:26px;height:26px}
.svc-social-hub b{
  font-family:var(--font-med);font-size:10px;letter-spacing:.08em;
  text-transform:uppercase;font-weight:400;line-height:1.15;text-align:center;
}
.svc-social-plat{
  position:absolute;z-index:4;
  display:flex;align-items:center;gap:8px;
  padding:10px 14px;border-radius:999px;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);
  backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  color:#fff;animation:svcSocialPlat 3.4s ease-in-out infinite;
}
.svc-social-plat svg{width:16px;height:16px;flex:0 0 auto;color:var(--pink)}
.svc-social-plat span{
  font-family:var(--font-med);font-size:11px;letter-spacing:.08em;text-transform:uppercase;
  white-space:nowrap;
}
.svc-social-plat.p-meta{top:8%;left:50%;transform:translateX(-50%);animation:svcSocialPlatX 3.4s ease-in-out infinite}
.svc-social-plat.p-in{top:38%;right:0;animation-delay:.4s}
.svc-social-plat.p-pin{bottom:10%;left:50%;transform:translateX(-50%);animation:svcSocialPlatX 3.4s ease-in-out infinite .8s}
.svc-social-plat.p-ig{top:38%;left:0;animation-delay:1.2s}
.svc-social-pop{
  position:absolute;z-index:5;opacity:0;color:var(--pink);
  width:28px;height:28px;
  display:flex;align-items:center;justify-content:center;
  background:rgba(255,255,255,.08);border:1px solid rgba(237,25,109,.35);
  border-radius:50%;
  animation:svcSocialPop 3.6s ease-in-out infinite;
}
.svc-social-pop svg{width:14px;height:14px;display:block}
.svc-social-pop.heart{top:22%;right:18%;animation-delay:.3s}
.svc-social-pop.like{bottom:28%;right:12%;animation-delay:1.4s;color:#fff;border-color:rgba(255,255,255,.2)}
.svc-social-pop.share{bottom:30%;left:14%;animation-delay:2.2s}
@keyframes svcSocialWave{
  0%{transform:scale(.72);opacity:.75}
  100%{transform:scale(1.18);opacity:0}
}
@keyframes svcSocialHub{
  0%,100%{transform:translate(-50%,-50%) scale(1)}
  50%{transform:translate(-50%,-50%) scale(1.05)}
}
@keyframes svcSocialPlat{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(-7px)}
}
@keyframes svcSocialPlatX{
  0%,100%{transform:translateX(-50%) translateY(0)}
  50%{transform:translateX(-50%) translateY(-7px)}
}
@keyframes svcSocialPop{
  0%,100%{opacity:0;transform:translateY(8px) scale(.8)}
  25%,55%{opacity:1;transform:translateY(-6px) scale(1)}
  80%{opacity:0;transform:translateY(-16px) scale(.9)}
}
@media(prefers-reduced-motion:reduce){
  .svc-social-wave,.svc-social-hub,.svc-social-plat,.svc-social-pop{animation:none}
  .svc-social-pop{opacity:.7}
}
@media(max-width:800px){.svc-hero-c{grid-template-columns:1fr}}

.approach-sec .approach-head{max-width:640px}
.approach-flow{
  list-style:none;margin-top:48px;padding:0;
  display:grid;grid-template-columns:repeat(4,1fr);gap:0;
  counter-reset:none;
  border-top:1px solid var(--line);
}
.approach-flow li{
  position:relative;
  padding:44px 36px 20px 28px;
  border-right:1px solid var(--line);
}
.approach-flow li:first-child{padding-left:0}
.approach-flow li:last-child{border-right:none;padding-right:0}
.approach-flow li::before{
  content:"";position:absolute;top:-1px;left:28px;width:40px;height:2px;background:var(--pink);
}
.approach-flow li:first-child::before{left:0}
.approach-flow .af-num{
  display:block;
  font-family:var(--font-med);font-size:12px;letter-spacing:.18em;
  color:var(--pink);margin-bottom:22px;
}
.approach-flow h3{
  font-family:var(--font-display);font-size:clamp(24px,2.6vw,34px);
  text-transform:uppercase;line-height:1;letter-spacing:-.02em;
}
.approach-flow p{
  margin-top:16px;font-size:15px;line-height:1.65;
  color:rgba(243,241,234,.55);max-width:260px;
}
@media(max-width:900px){
  .approach-flow{grid-template-columns:1fr 1fr}
  .approach-flow li:nth-child(2){border-right:none;padding-right:0}
  .approach-flow li:nth-child(3),
  .approach-flow li:nth-child(4){border-top:1px solid var(--line);padding-top:44px}
  .approach-flow li:nth-child(3){padding-right:36px;border-right:1px solid var(--line)}
  .approach-flow li:nth-child(3)::before,
  .approach-flow li:nth-child(4)::before{left:28px}
  .approach-flow li:nth-child(4)::before{left:28px}
}
@media(max-width:560px){
  .approach-flow{grid-template-columns:1fr}
  .approach-flow li{
    border-right:none;border-top:1px solid var(--line);
    padding:32px 0 16px;
  }
  .approach-flow li:first-child{border-top:none;padding-top:32px}
  .approach-flow li::before{left:0}
  .approach-flow p{max-width:none}
}

.platforms{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:36px}
.plat{padding:28px 20px;border:1px solid rgba(0,0,0,.12);background:#fff;text-align:center}
.plat b{display:block;font-family:var(--font-display);font-size:22px;color:#0e0e0e}
.plat span{display:block;margin-top:8px;font-size:13px;color:#6a665d}
@media(max-width:700px){.platforms{grid-template-columns:1fr 1fr}}

.zig{display:flex;flex-direction:column;gap:48px;margin-top:40px}
.zig-row{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.zig-row.reverse .zig-text{order:2}
.zig-panel{min-height:200px;background:rgba(255,255,255,.04);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-size:clamp(28px,4vw,48px);color:var(--pink)}
.zig-text h3{font-family:var(--font-display);font-size:clamp(22px,3vw,32px);text-transform:uppercase}
.zig-text p{margin-top:12px;font-size:15px;color:rgba(243,241,234,.55);line-height:1.6}
@media(max-width:800px){.zig-row,.zig-row.reverse{grid-template-columns:1fr}.zig-row.reverse .zig-text{order:0}}

.metric-row{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:36px}
.metric{padding:32px 24px;background:rgba(0,0,0,.03);border-left:3px solid var(--pink)}
.metric b{display:block;font-family:var(--font-display);font-size:36px;color:#0e0e0e}
.metric span{display:block;margin-top:8px;font-size:14px;color:#56544e}
@media(max-width:700px){.metric-row{grid-template-columns:1fr}}

/* --- Layout D: Shopping (full-bleed hero + scoreboard + pillars + compare) --- */
.svc-hero-d{
  position:relative;overflow:hidden;isolation:isolate;
  min-height:min(100vh,920px);
  padding:clamp(130px,16vh,180px) 0 clamp(56px,8vw,100px);
  background:
    radial-gradient(90% 70% at 88% 18%,rgba(237,25,109,.22) 0%,rgba(237,25,109,0) 58%),
    radial-gradient(60% 50% at 8% 90%,rgba(237,25,109,.08) 0%,transparent 55%),
    linear-gradient(165deg,#050505 0%,#0c0c0c 48%,#090909 100%);
}
.svc-hero-d-stage{position:absolute;inset:0;z-index:0;pointer-events:none;overflow:hidden}
.svc-hero-d-glow{
  position:absolute;width:55vw;height:55vw;max-width:680px;max-height:680px;
  right:-8%;top:-12%;border-radius:50%;
  background:radial-gradient(circle,rgba(237,25,109,.35) 0%,rgba(237,25,109,.08) 42%,transparent 70%);
  filter:blur(8px);animation:svcHeroGlow 8s ease-in-out infinite alternate;
}
.svc-hero-d-grid{
  position:absolute;inset:0;opacity:.35;
  background-image:
    linear-gradient(rgba(243,241,234,.045) 1px,transparent 1px),
    linear-gradient(90deg,rgba(243,241,234,.045) 1px,transparent 1px);
  background-size:72px 72px;
  mask-image:radial-gradient(80% 70% at 78% 42%,#000 0%,transparent 72%);
  -webkit-mask-image:radial-gradient(80% 70% at 78% 42%,#000 0%,transparent 72%);
  animation:svcHeroGrid 18s linear infinite;
}
.svc-hero-d-shelf{
  position:absolute;right:clamp(2%,4vw,6%);top:50%;transform:translateY(-48%);
  width:min(42vw,460px);display:grid;gap:14px;opacity:.42;
}
.svc-hero-d-tile{
  display:block;height:78px;border:1px solid rgba(243,241,234,.12);
  background:linear-gradient(105deg,rgba(255,255,255,.08) 0%,rgba(255,255,255,.02) 55%,rgba(237,25,109,.1) 100%);
  position:relative;overflow:hidden;
  animation:svcHeroTile 6.5s ease-in-out infinite;
}
.svc-hero-d-tile::before{
  content:"";position:absolute;left:14px;top:50%;transform:translateY(-50%);
  width:42px;height:42px;background:rgba(243,241,234,.1);
}
.svc-hero-d-tile::after{
  content:"";position:absolute;left:70px;right:18px;top:50%;transform:translateY(-50%);
  height:10px;background:linear-gradient(90deg,rgba(243,241,234,.18),rgba(243,241,234,.04) 70%,transparent);
  box-shadow:0 16px 0 -3px rgba(243,241,234,.08);
}
.svc-hero-d-tile.t1{width:100%;animation-delay:0s}
.svc-hero-d-tile.t2{width:88%;margin-left:auto;animation-delay:.45s}
.svc-hero-d-tile.t3{width:94%;animation-delay:.9s}
.svc-hero-d-tile.t4{width:80%;margin-left:auto;animation-delay:1.35s}
.svc-hero-d-inner{
  position:relative;z-index:1;
  display:grid;grid-template-columns:minmax(0,1.15fr) minmax(240px,.75fr);
  gap:clamp(36px,6vw,80px);align-items:end;
}
.svc-hero-d-copy{max-width:640px;position:relative;z-index:2}
.svc-hero-d h1{
  font-family:var(--font-display);
  font-size:clamp(48px,8.2vw,108px);
  line-height:.88;letter-spacing:-.03em;margin-top:14px;
}
.svc-hero-d-kicker{
  margin-top:22px;max-width:520px;
  font-family:var(--font-display);
  font-size:clamp(20px,2.5vw,30px);
  color:rgba(243,241,234,.88);line-height:1.15;
}
.svc-hero-d-lead{
  margin-top:16px;max-width:460px;
  color:rgba(243,241,234,.58);font-size:clamp(15px,1.5vw,17px);line-height:1.65;
}
.svc-hero-d .btn{margin-top:32px}
.unit-grid{
  display:flex;flex-direction:column;gap:0;
  border-left:2px solid var(--pink);
  padding-left:clamp(20px,2.5vw,28px);
  position:relative;z-index:2;
}
.unit{
  padding:clamp(18px,2.4vw,28px) 0;
  border-bottom:1px solid rgba(243,241,234,.12);
  display:flex;flex-direction:column;justify-content:center;
  transition:transform .35s ease,border-color .35s ease;
}
.unit:first-child{padding-top:0}
.unit:last-child{border-bottom:none;padding-bottom:0}
.unit:hover{transform:translateX(6px);border-color:rgba(237,25,109,.45)}
.unit .u-tag{
  font-family:var(--font-med);font-size:11px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--pink);
}
.unit .u-name{
  font-family:var(--font-display);
  font-size:clamp(40px,5.2vw,68px);
  line-height:.92;letter-spacing:-.03em;margin-top:8px;color:#fff;
}
@keyframes svcHeroGlow{
  from{transform:translate(0,0) scale(1);opacity:.85}
  to{transform:translate(-4%,6%) scale(1.08);opacity:1}
}
@keyframes svcHeroGrid{
  from{background-position:0 0}
  to{background-position:72px 72px}
}
@keyframes svcHeroTile{
  0%,100%{transform:translateX(0);opacity:.55}
  50%{transform:translateX(10px);opacity:.9}
}
@media(max-width:900px){
  .svc-hero-d{min-height:0}
  .svc-hero-d-shelf{opacity:.28;width:min(52vw,280px);right:0}
  .svc-hero-d-inner{grid-template-columns:1fr;gap:48px;align-items:start}
  .unit-grid{flex-direction:row;flex-wrap:wrap;border-left:none;padding-left:0;gap:0 24px}
  .unit{flex:1 1 40%;min-width:140px;border-bottom:1px solid rgba(243,241,234,.12);border-top:2px solid var(--pink);padding:18px 0 20px}
  .unit:first-child{padding-top:18px}
  .unit:last-child{border-bottom:1px solid rgba(243,241,234,.12);padding-bottom:20px}
  .unit:hover{transform:translateY(-3px)}
}
@media(max-width:520px){
  .svc-hero-d-shelf{display:none}
  .unit{flex:1 1 100%}
  .svc-hero-d h1{font-size:clamp(42px,14vw,64px)}
}
@media(prefers-reduced-motion:reduce){
  .svc-hero-d-glow,.svc-hero-d-grid,.svc-hero-d-tile{animation:none}
}

.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:36px}
.pillar{padding:32px 24px;background:#0a0a0a;color:#fff}
.pillar .pn{font-family:var(--font-med);font-size:11px;letter-spacing:.16em;color:var(--pink)}
.pillar h3{font-family:var(--font-display);font-size:24px;margin-top:12px;text-transform:uppercase}
.pillar p{margin-top:10px;font-size:14px;color:rgba(243,241,234,.55);line-height:1.55}
@media(max-width:800px){.pillars{grid-template-columns:1fr}}

.compare{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:36px}
.compare .col{padding:28px 24px;border:1px solid rgba(0,0,0,.12)}
.compare .col h3{font-family:var(--font-display);font-size:22px;text-transform:uppercase;color:#0e0e0e}
.compare .col ul{margin-top:16px;list-style:none}
.compare .col li{padding:10px 0;border-bottom:1px solid rgba(0,0,0,.08);font-size:14px;color:#56544e}
.compare .col.on{border-color:var(--pink);background:rgba(237,25,109,.04)}
@media(max-width:700px){.compare{grid-template-columns:1fr}}

.check-list{margin-top:28px;display:grid;grid-template-columns:1fr 1fr;gap:12px 28px}
.check-list li{list-style:none;padding:12px 0 12px 28px;position:relative;font-size:15px;color:#56544e;border-bottom:1px solid rgba(0,0,0,.08)}
.check-list li::before{content:"→";position:absolute;left:0;color:var(--pink);font-family:var(--font-med)}
@media(max-width:600px){.check-list{grid-template-columns:1fr}}

.faq-mini{margin-top:36px}
.faq-mini details{border-bottom:1px solid var(--line);padding:18px 0}
.faq-mini summary{font-family:var(--font-display);font-size:20px;text-transform:uppercase;cursor:pointer;list-style:none}
.faq-mini summary::-webkit-details-marker{display:none}
.faq-mini p{margin-top:10px;font-size:15px;color:rgba(243,241,234,.55);line-height:1.55;max-width:640px}